True Welcomes Chris Baars as Chief Commercial Officer

True Welcomes Chris Baars as Chief Commercial Officer

Written by Jan Peter Alberda 15 March 2024

Written by Jan Peter Alberda

15 March 2024

15 March 2024, Amsterdam, Netherlands: True, a leading managed hosting provider in the Netherlands, part of The Digital Neighborhood, proudly announces the appointment of Chris Baars as its new Chief Commercial Officer, effective March 2024. The appointment further strengthens True’s leadership and position in the Dutch Digital Infrastructure Market

With a rich background in both corporate giants like KPN and dynamic start-ups, Baars brings a wealth of experience to True’s executive leadership team.

In his new role, Baars will spearhead True’s strategic initiatives aimed at bolstering its position as the go-to partner for cloud-native businesses in the Netherlands. He will also leverage his expertise to forge stronger collaborations across The Digital Neighborhood areas of expertise: Cloud Infrastructure & Security, Cloud Consultancy & App Development, Business Management Solutions, and Data Science & Business Intelligence.

“At True, we’re not just offering off-the-shelf servers; we’re delivering value-added consulting and solutions,” says Baars. “My mission is to ensure that True remains at the forefront of the hosting and cloud industry by challenging ourselves and our clients to think differently.”

Baars’s career journey reflects a commitment to understanding the intricate needs of businesses, from large corporations to agile scale-ups. His tenure at a sustainability-focused company underscored his passion for delivering solutions that transcend traditional transactions.

“A True match,” as Baars puts it, encapsulates his alignment with True’s ethos of innovation and excellence. “True has the potential to revolutionize the hosting and cloud infrastructure market,” he adds.

Marilou van Doorn, CEO of True, echoes Baars’s sentiments, emphasizing the strategic significance of his appointment. “Chris’s deep understanding of our clients’ needs and his proven track record in scaling businesses make him an invaluable asset,” says van Doorn. “His experience and insights will play a pivotal role in driving True’s growth trajectory.”

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About The Digital Neighborhood

The Digital Neighborhood is your destination for Microsoft Cloud and AI expertise. Together, we’re a growing community of entrepreneurial tech companies with over 1,335 consultants, engineers, and other specialists. All leading in our own fields, we specialize in all things Microsoft, data, and the Cloud. The Digital Neighborhood is made up of True, Fullstaq, Pink Elephant, Cmotions, 2Foqus, Focus Enterprise Solutions, GAC, Delegate, Projectum, Sulava, Iquality and Active Professionals. Based in seven countries, our HQ is in Amsterdam, the Netherlands.

About True

True is the premier managed hosting provider, empowering businesses to achieve their digital ambitions with unparalleled performance and security. With over 23 years of industry expertise, True offers a comprehensive suite of managed services, including hosting, Azure management, Kubernetes, and DevOps solutions.

For more information about True, visit:

True’s clients include Tweakers, Priceless, Mollie, CCV Shop, Amsterdam Dance Event, Amber Alert, and more.

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