Iquality & Damen Yachting

Making waves in the luxury yachting world

Damen Yachting has a rich history in the superyacht world. As you’d expect, everything they do is perfectly polished – and of the highest quality. When launching a brand website for their Amels range, they turned to Iquality in search of a digital experience platform that delivered the speed, security, and sophistication their customers expect.

Plain sailing with Storyblok

The Amels digital platform is an ecosystem of self-assembled, integrated technologies – all coming together to deliver a seamless, customized experience.

The central point of the platform is the headless CMS Storyblok. Iquality chose Storyblok for Damen Yachting because of its variety of features. We’re talking visual editors, custom workflows, and the intuitive ways content can be managed.

“We’ve expanded the platform with best-of-breed solutions. We use the tech stack that we and Damen Yachting believe in.”

Ronald Nieuwenhuis
Team Lead, Iquality
The amazing world of Amels

The Amels website was the first in a new ‘multisite environment’ and a key pillar of Damen Yachting’s digital transformation. As such, it needed advanced technical implementation that was refined and modern – matching the Amels brand experience.

The result was a new website that whisks customers away and into the world of Amels and its luxurious superyachts. Making the Amels portfolio the absolute centerpiece of the site, the story of these new yachts is told in an innovative way that’s both dynamic and interactive. Following the fully animated 360-degree video, the visitor can view the model from every angle.

The next port of call

Adding new functionalities on the platform is easy and efficient, setting Damen Yachting up nicely for the future. Scaling up is the next challenge, starting with migrating the corporate website from WordPress to the new platform. As ever, Iquality is on it.

To discuss your organization’s digital platforms, get in touch.