Creating Coherence in the Customer Journey

From Data to Decisions: Real-world Insights from CBS, Fibia and Microsoft

Join us for an in-person event exploring how a CRM system can break down knowledge silos, boost organizational efficiency, and elevate customer support. Hear real-world success stories from Fibia and CBS, and discover what’s possible with Microsoft Copilot in Dynamics 365 through live, hands-on demonstrations.

Agenda
8:30–9:00 Breakfast and registration

9:00–9:15 Welcome: CRM as a strategic tool – not just a system

9:15–10:00 Per Østergaard Jacobsen, CBS: Insights from a new CRM study

10:00–10:30 Carsten Nielsen, Fibia: From ambition to implementation

10:30–10:45 Break and networking

10:45–11:15 Juliane Maack, Microsoft: Copilot for Sales in Context

11:15–11:45 Panel discussion and Q&A

11:45–12:00 Networking and closing

What you’ll gain from attending

CBS: New research about CRM
Per Østergaard Jacobsen, External Lecturer at CBS, presents findings from his new study based on more than 1,500 companies.

You’ll gain insight into:

• Why 3 out of 4 leaders would rethink their CRM implementation
• Why only 37% have followed up on their business case
• How only 5% have connected CRM with internal AI — and what the next 95% can learn

Fibia: From Ambition to Action
Carsten Nielsen, IT Management Consultant, shares Fibia’s Dynamics 365 journey and how they have turned CRM data into deeper customer insight and more efficient collaboration across the organization.

Microsoft: Copilot for Sales in Context
Juliane Maack, CRM user at Microsoft, shares how combining Copilot with Dynamics 365 helps evolve CRM from a reporting tool into a trusted resource for better data, clearer insights, and more confident decisions.

Panel discussion: Unlocking More Value from CRM
Per Østergaard Jacobsen, Fibia, Microsoft and Context& join an open discussion on what it takes to use CRM strategically — and how organizations can get more impact from the data they already have.

Practical Information
Date: Wednesday, December 10, 2025

Time: 9:00–12:00 (breakfast and check-in from 8:30)

Location: Microsoft Denmark, Kanalvej 7, 2800 Lyngby

Registration
Sign up for the event here – seats are limited: https://contextand.com/events-webinars/crm-event-2025

Note: The event is held in Danish.